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Director of Sales & Marketing (Multi-Property)
2 years ago
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The Director of Sales is responsible for working with the Sales Managers and the Sales Coordinator on the development and performance of all sales activities for Shore Hotel, Ocean View Hotel, and Santa Monica Motel. This position will strategize open markets and international demographics, corporate active accounts untapped, and be aggressive in opening new markets. For this position to be successful, they must listen to customer needs, analyze information and create tailored proposals. Lastly, in this new role they must negotiate and close sales while meeting/exceeding sales goals and delivering outstanding guest service.
- Strategically identify, qualify and solicit prospective clients, develop and maintain a client database.
- Will delegate and management to analyze client needs, negotiate pricing, and offer additional service to help facilitate a successful function.
- Will create proposals for clients; analyzing the client’s meeting goals and needs based on prospecting research and consultation.
- Mange the staff and respond to client inquiries, meet and greet clients, schedule and conduct property tours to promote and sell facilities and services.
- Manage function details and all related activities to ensure clients program requirements are satisfied.
- Assist with the execution of the meeting including regular follow-up with the clients.
- Maintains proper flow of information within the hotel by reviewing sales work file of assigned accounts.
- Communicate with others in order to obtain clients requests to all departments in an effective and timely manner.
- Proactive in solving problems by creating strategies with other departments as required related to business booked in the hotel; including space conflicts, threatened cancellations, and compromises between customer needs and hotel facilities.
- Manage reports as necessary to develop a more informative database for improved management decision-making and critical evaluation of work activities.
- Be the focal to Represent Shore Hotel at trade shows.
- Manage social media content creation and efforts (Instagram, Facebook, etc.) to further various business goals.
- Manage reports as necessary to develop a more informative database for improved management decision-making and critical evaluation of work activities.
- Travel to meet with or call-on prospective clients to solicit and book business.
- Communicate and organize all arrangements as they relate to client events and functions through events and booking details.
- Oversee all website updates and revisions on a regular basis with access to a content management system.
- Manage marketing and advertising efforts, including monthly calls with eCommerce representatives,
- Supervise public relation and media efforts and conduct monthly meetings with consultants.
- Other duties as assigned.
Proven success in the following job competencies:
- Honesty; has honest, direct, and factual communication and actions with internal and external customers.
- Collaboration; proactive in building supporting, nurturing, and service-oriented relationships with employees; works collaboratively to resolve problems and enhance productivity; Remains open to others’ ideas and tries new things.
- Integrity & Loyalty; conducts self with high level of ethics and makes decisions with honest intentions that are in the best interest of the company and employees. Keeps commitments; inspires the trust of others; Works with a high level of integrity and ethically; Upholds organizational values.
- Humble; conducts self and treats all employees with respect; without arrogance, degradation, or coercion; treats all employees with equal regardless of position/status.
- Innovation; constantly searches for best practices in technology, services, and procedures. Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas.
- Analytical: Highly detail-oriented, proficient with managing, editing, analyzing large volumes of complex numerical data.
- Flexible; considers others point of view to find the best solution for customer and company; proven ability to be flexible and adapt to change; adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays.
- Problem Solving: Uses a professional, neutral/unbiased, and highly diplomatic inter-personal approach.
- Interpersonal: Customer focused and effective relationship-building skills; ability to effectively interact with all employee levels; frontline, Managers, Directors, Executives;
- Diversity: Strong commitment to diversity and equality in a company culture.
- Communication: Strong communication (verbal and written) and presentation skills.
- Multi-Tasking: Ability to operate under pressure in a fast paced environment; able to deliver effective results, meet tight deadlines and targets.
EXPERIENCE:
- At least 5 years of sales experience as a Director in a hotel; or a 2 or 4-year college degree and 2 or more years of related experience.
- Hotel experience is required.
- Supervisory experience required.
- Must be proficient in Microsoft Word, Excel, PowerPoint, and Outlook. Experience in Opera, Lanyon, and Hotelligence preferred.
- Experience managing social media content creation (Instagram, Facebook, etc.)
- Experience directing outside PR initiatives and strategies and internal PR programs.
- Digital marketing experience preferred
EDUCATION:
- Bachelor’s degree in business, management, or hospitality or related field or equivalent of 4 years relevant work experience required.
WORKING CONDITIONS & PHYSICAL WORK DEMANDS:
- Able to sit and work at a computer keyboard for extended periods of time.
- Able to stoop, kneel, bend at the waist and reach on a daily basis.
- Able to lift and move up to 20 pounds occasionally.
- Regular and on-time attendance is critical.
- Hours occasionally exceed 40 hours per week.
- Participate in Manager on Duty (MOD) shifts.
- Ability to stand during shifts.