We are seeking a highly experienced, results-oriented, and strategic Vice President of Marketing to lead our Marketing team. This role will support both the on-site and virtual businesses. The ideal candidate will have demonstrated exceptional results and hands-on experience in digital marketing, analytics, and tracking, and will be responsible for developing and executing comprehensive marketing campaigns and strategies to drive business growth and enhance customer engagement. The ideal candidate will have a proven track record of problem-solving and be comfortable moving between tactical/operational execution and strategic leadership.

• Develop and execute comprehensive marketing plans through numerous channels (Web, SMS, Social, Paid Media, Email, Apps etc) and strategies with a strong bias for generating new users of Medici.
• Take a hands-on approach to digital marketing initiatives; testing different tactics with an inherent tenacity to turn over every stone to find approaches that drive utilization.
• Utilize strong analytical skills to track and measure the effectiveness of marketing campaigns and initiatives, and make data-driven decisions to continually optimize performance.
• Manage the company’s websites including driving traffic through SEO efforts.
• Develop usable testimonials and white papers to build trust with our brand.
• Demonstrate a high level of leadership cross-functionally to develop and implement innovative marketing programs that align with business objectives and drive measurable results.
• Stay abreast of emerging technologies and trends in marketing, and recommend innovative strategies to maintain a competitive edge.
• Mentor and develop a high-performing Shared Services marketing team, fostering a culture of collaboration, creativity, and accountability.

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• Strong digital marketing capabilities supported by analytical astuteness.
• 10-14 years of experience in marketing, with at least 2 years in a Vice President of Marketing role.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
• Demonstrated leadership and team-building skills, with the ability to inspire and motivate team members to achieve excellence.
• Proven ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects and priorities simultaneously.
• Experience in a start-up environment plus