A successful Product & Solutions Marketing Director must drive cross-functional teams to successfully deliver high-impact results. We index heavily on great messaging and positioning skills and cross-functional partnership. If you are a natural storyteller, and work with a ‘one team, one dream’ mindset you should apply.

• Create differentiated messaging and powerful sales and campaign content that lands with customers and drives engagement through campaigns, events, meetings, website, and social media.
• Build compelling and innovative solutions, thought leadership and sales content (e.g., case studies, white papers, data sheets, blog posts, customer presentations, FAQs (Frequently Asked Questions), etc.) to accelerate customer and industry awareness, and adoption.
• Own the messaging for product launches and work collaboratively across product management, workflows, marketing, sales, and other stakeholders.
• Partner with Industry marketing to develop industry-first messaging and solutions that unlock new markets and opportunities.
• Educate sales with effective and clear enablement materials to articulate the value and differentiation of ServiceNow solutions.
• Provide thought leadership for campaigns, events, webinars, blogs, and more.
• Win over the analyst community with the best articulation of our value proposition and vision.
• Be the go-to evangelist to speak to the power of ServiceNow’s differentiation in the GBS market at industry events and to the press.

• 12+ years of relevant experience, with at least 5 years in product marketing
• 7+ years of experience marketing to GBS/shared services leaders, enterprise technology buyers, preferably in Human Capital Management, Shared Services, Enterprise Software
• Strong experience designing, developing, and implementing insight-driven, content-led marketing and sales enablement content.
• Results driven, detail-oriented with a bias for action and have ability to thrive in a fast-paced environment.
• Demonstrated ability to work across functions within Marketing, Product and Sales, building relationships to drive results.
• Understanding of cross-functional GBS needs spanning across various organizational structures and industry sectors.
• Strong written and oral communication skills
• Experience presenting to enterprise executives in digital and in-person events.
• Bachelor’s degree or equivalent experience
• Must be comfortable with social media and community participation.
• Up to 25% travel to support sales efforts and industry events