Fictiv is looking for a Product Marketing Manager with a passion for the manufacturing and supply chain industry to join our marketing team. In this role, you will empower your marketing and sales colleagues with the market information, messages, proof points, and content to effectively promote our product offerings. You will know the ins-and-outs of who our target customers are, what they care about, and what manufacturing and supply chain services they need at every stage of new product introduction (NPI). You will package this information into powerful messages and assets to win the hearts and minds of our customers.

• Developing clear and effective solution messaging by persona and industry vertical to be used in marketing and sales campaigns
• Maintaining up-to-date messaging and product marketing assets for all Fictiv’s service offerings
• Interact with customers and Fictiv sales reps to document win/loss analysis and deepen our understanding of our target audience
• Evaluating Fictiv’s positioning against our competition to inform our positioning
• Coordinating launch campaigns to promote new feature releases
• Delivering copy for emails, ads, web landing pages, brochures and technical to support marketing campaign and SEO initiatives
• Enabling our sales team with product trainings and sales enablement materials
• Delivering case studies and testimonials that provide clear, quantifiable examples of Fictiv’s value

• 5-7 years experience in B2B product marketing or other relevant position
• B.S. in engineering or B.A. in business, marketing or other relevant field
• You are a strategic thinker, able to translate complex ideas into clear, focused actions
• You are an excellent writer, comfortable developing blogs, brochures, and landing page copy
• You are highly organized and a great project manager, able to keep multiple stakeholders on track toward a launch deadline
• Comfortable working in a Marketing shared services, matrix-driven model
• Experience marketing to a span of personas such as technical audiences (e.g., mechanical engineers) and senior-level executives (e.g., manufacturing, supply chain, procurement)
• Experience working with technology products that have targeted mechanical engineers, manufacturing, supply chain and procurement managers and 3D Printing/Additive experience is a plus