We are seeking a dynamic and experienced Marketing Analytics talent with strong leadership skills to join our team to co-create and lead our Costa Rica Shared Services Center’s Marketing operations team, while also building out our marketing data and analytics capabilities.

Data and Analytics

• Execute the Marketing Data and Analytics strategy for the function as well as provide thought leadership on the development of the Bridgestone MarTech roadmap.
• Develop analytics dashboards and reports to support and measure all aspects of the demand and relationship marketing engine: including database cleanliness, campaign effectiveness, and overall business performance.
• Develop and own the Marketing data and analytics processes, including mapping current state, and implementing future state processes.
• Partner closely with business unit marketers, IT, sales and sales operations teams to provide analytics and insights to improve our marketing effectiveness.
• Partner with digital services team to provide customer data enrichment and active adoption/utilization reporting and forecasting.
• Supports, and works across, a broad set of enterprise stakeholders in a variety of businesses including software, services and hard goods through direct, indirect and retail channels.

Marketing Center of Excellence Leadership

• Support the implementation of an impactful marketing vision for the Costa Rica Shared Services Center, aligning with Bridgestone’s corporate marketing strategy and objectives.
• Lead, motivate and influence a diverse team of marketing professionals, fostering a collaborative and productive work environment.
• Assist in attracting and retraining top talent, including team development. Establish and maintain talent development plans, nurturing team growth and fostering a future-ready workforce, in collaboration with COE colleagues.
• Develop, monitor, and report on key performance indicators.
• Implement and enforce established marketing policies and procedures, ensuring compliance with legal and regulatory requirements for marketing activities in Costa Rica.
• Embrace, coach, and evangelize agile values and principles; Lead teams with a DMAIC mindset to achieve continuous improvement and operational excellence.

Stakeholder Engagement and Communication

• Build and maintain strong relationships with key stakeholders across the organization, including senior management, internal business partners, and external agencies.
• Exhibit strong competencies in collaboration, partnering, teamwork, leading change, & driving results.
• Work across a broad set of enterprise stakeholders in a variety of businesses including software, services and hard goods through direct, indirect and retail channels.
• Communicate effectively with both internal and external audiences, tailoring messages to specific needs and ensuring clarity and transparency.
• Present marketing plans, proposals, and reports to senior management, keeping them informed of progress and achievements.
• Proactively address stakeholder concerns and ensure open communication throughout the marketing process.
• Exhibit strong leadership, technology acumen, and an ability to influence at all levels to achieve targeted outcomes.

ESSENTIAL EXPERIENCE

• 10+ years of experience in relevant marketing analytics roles
• 5+ years of experience in marketing leadership roles, demonstrating a proven track record of success in building and leading teams.
• Experience working in a shared services center environment.
• Bilingual English/Spanish fluency is required.
• Deep knowledge of marketing metrics and KPIs. Experience in analyzing marketing campaign performance and ROI, and influencing marketing teams to implement changes to improve results.
• Ability to translate marketing data and insights into actionable marketing action ; and experience helping other marketers do the same.
• Experience working with media mix modeling, marketing measurement and attribution, targeting and creative optimization, online purchase funnel optimization, user segmentation, cohort analyses, time series analyses, regression models, etc
• Experience standing up and driving adoption of new tools and processes · Ability to influence actions and coordinate activity in large, matrixed global environments across multiple stakeholder groups without direct authority
• Strong change management expertise to bring people along, engaging key stakeholders in change efforts
• Experience with best in class Marketing tools especially in Marketing Automation, Customer Data Platforms, Journey Optimization, etc,. Hands on experience with Adobe products is a plus.
• At least 1 year in current position. (internal candidates)

DESIRABLE EXPERIENCE

• An advanced degree, in an analytical field, such as Math, Physics, Statistics, Economics, Computer Science, or similar domain
• Business to business and business to consumer marketing experience