iCapital is looking for a talented Marketing Measurement and Analytics Manager, Vice President, to join our Digital Marketing team and help make data-driven decisions to optimize our marketing efforts. This pivotal role within our Marketing and Communications Organization reports to the Center of Excellence lead, driving innovation in our shared services framework.

• Develop and implement measurement strategies that align with marketing and business objectives.
• Analyze marketing performance data to provide actionable insights and recommendations.
• Create and maintain dashboards and reports to track key performance indicators (KPIs) and marketing metrics.
• Work closely with the Marketing and Communications team to define and measure success of marcom campaigns.
• Utilize various analytics tools and platforms to gather and analyze data.
• Leverage advanced and predictive analytic techniques to forecast trends and optimize marketing strategies.
• Collaborate cross-functionally with Data and Analytics team to ensure alignment and integration of insights.
• Present findings and insights to stakeholders in a clear and concise manner.
• Stay up to date with industry trends and best practices in marketing analytics.

• Bachelor’s degree with 10+ years’ experience
• B2B and enterprise marketing experience
• Proven experience in marketing measurement and analytics
• Proficiency in analytic tools such as Google Analytics, Adobe Analytics
• Exceptional communication skills and a collaborative spirit
• Detail-oriented with a strong focus on accuracy
• Experience working in small and large organizations
• Capable of making critical decisions under pressure and prioritizing projects based on strategic business objectives
• Excellent interpersonal skills, capable of building and maintaining strong relationships with stakeholders, and team members.
• Experience with SQL and data manipulation preferred
• Experience with data visualization tools like Tableau and Power BI preferred
• Knowledge of statistical analysis and modeling techniques preferred
• Familiarity with digital marketing channels and strategies preferred