We’re looking for a nimble and well-rounded marketing swiss army knife who will use data, insights, historical results and creativity to serve as the proactive delegate for the marketing function. They will have strong written and verbal communication skills with the ability to present to and persuade key stakeholders with varying levels of marketing acumen including practice owners, doctors, field leadership, new office operations and marketing team members.

Identify and drive opportunistic initiatives to create value at the local level

• Proactively address differences and/or changes in demand and business performance within a subset of the total chain
• Refine the proactive process to identify problems and the “early alert” system to drive top of funnel performance for distressed offices
• Ideate, marshal and coordinate marketing response across functions (Media, CRM, Digital Strategy, creative, promotions/pricing, external communications) regarding demand performance or growth goals

Lead response to doctor or field requests in live meetings and written communication

• Break down and pinpoint source of business weakness; create a repeatable multi-point assessment process
• Problem solve responses to unusual requests
• Exhibit a deep understanding across ADMI corporate support functions adjacent to marketing; Answer or find answers to questions across corporate functions including call center, pricing, promotions, construction, etc.

Champion custom asset development for distressed office response, grand opening response, and custom requests.

• Brief advertising and/or creative team to deliver on field-related needs across channels: customized assets, updated assets (for example, customized OOH, updated newspaper, customized flyers, etc.)
• Proofread all assets delivered to the field
• Manage the delivery of print production vendor for custom in-office assets (grand opening flyers, stake signs, bow flags, custom requests for flyers, banner, signage, window graphics)
• Respond to inbound information and update requests from the field and doctor teams
• Billing and budgeting requests related to office level P&Ls

• Demonstrated ability to serve as valued counsel to business partners and gain alignment amidst diverse (and strong) opinions
• Minimum 10 years of demonstrated marketing experience and leadership within a shared services marketing team, with at least 7 years in marketing role in retail, retail/service or other multi-unit retail-like business
• Preference for experience in a franchisee organization
• Analytically-minded, able to structure and mine data, build pro formas and analyze opportunity
• Passion for continuous improvement and record of setting and exceeding goals that enable organizational objectives
• Entrepreneurial and nimble, takes ownership and drives forward amidst ambiguity while also building relationships and alignment
• Desire to be part of a growth-oriented team and culture
• Well organized with deep experience driving cross-functional initiatives
• Ability to travel occasionally