As Director Business Growth, you will be an integral member of the Eyebuydirect team and help fuel our continued growth. You will lead top-of-funnel programs for a rapidly growing business and contribute to the success by strengthening our Performance and CRM marketing channels. You will work closely with our global counterparts, to help identify key business development opportunities, as well as introducing general best practices to ensure operational excellence.

The candidate will be a highly motivated and quantitatively minded creative thinker, responsible for our user acquisition and ensuring we are continuously moving ‘up and to the right’ on our metrics.

• Analyze and review weekly, monthly, quarterly performance from SEM, SEO, Display, Shopping, Affiliate, CRM etc. Generate insights and create action plans from performance review- focusing on improving operations.
• Execute on action plans and track the progress by close collaboration with internal and external teams.
• Support CEO to work out business growth strategies according to the short and long term of corporate goals.
• Manage the budget with Finance and group functions.
• Work with our group on Merchandising, Creative Hub, eCommerce Operations and Partner teams for necessary projects

Basic Qualifications

• Bachelor’s Degree in Marketing, Economics, Business or data related field
• 10+ years of digital marketing experience managing search marketing campaigns
• Experience on managing sizable and growing marketing databases
• 3+ years of experience managing a team of 1-2+ direct reports
• Understanding of Google’s different ad formats Including Search, Shopping, Display, and YouTube (Google Ads or SA360, DV360)
• Outstanding mathematical and analytical background that enables sound testing, reading results, making data-led decisions, and working in large data sets.
• Strong data driven reporting skills including data visualization and presentation skills
• Clear understanding of the strategy, execution and measurement of paid search, shopping, and display marketing
• Outstanding leadership in effectively communicating with peers and team members
• Excellent capability in self-motivation, drive, and emotional management
• Strong influencing skills with the ability to navigate through ambiguity and uncertainty

Preferred Qualifications

• Google Certified – Google Analytics (GA), Google Shopping, SEMrush, SimilarWeb, and ComScore is a plus