Counterpart believes in small businesses and is dedicated to helping them do more with less risk. By pairing leading insurance experts with cutting-edge technology, Counterpart empowers small business owners to grow with confidence. Exceptional underwriters, trusted insurance brokers, and prominent insurance carriers come together on the Counterpart platform to support small businesses by providing AI-driven management and professional liability underwriting and claims services. That’s where you come in.

Counterpart is building a service & tech infrastructure to support small businesses with time-critical & ongoing legal & HR support. As an early member of the team you will drive our customer acquisition strategy and execution, along with supporting product development and customer support. You’ll be the owner of our growth through customer sourcing, adoption, engagement, and retention. To be successful you’ll need to execute ruthlessly and quickly adapt to evolving KPIs and customer needs.

• Develop, test, and iterate on a multi-channel marketing and / or sales strategy across small businesses to drive adoption of our small business services, ensuring a steady increase in customer acquisition and engagement.
• Develop a deep understanding of user pain points and use that knowledge to design and deliver innovative solutions that address the needs of small businesses.
• Collaborate with agile design & engineering teams on the design, development, and adoption of new tools and services.
• Maximize customer retention by closely monitoring and actioning upon engagement with each services offering along with the changes in the overall CSAT
• Ensure that the product roadmap aligns with the company’s strategic goals and customer needs
• Guide small business customers through HR, compliance, & legal needs in collaboration with external partners and AI products.
• Own and be accountable for a P&L, ensuring profitability and sustainable growth.

• 7+ years of experience in roles with a mix of growth marketing and product management, preferably at a growth stage startup company
• Proven track record of successful B2B customer acquisition, retention, and go-to-market (GTM) strategies
• Comprehensive product management experience, with a history of launching and managing multiple products or services in a dynamic environment
• Ability to multithread delivery of intricate and time-critical projects with minimal resources
• Experience continually optimizing process, product, and people through rapid ideation, testing, and iteration
• Comfortable executing within a fast, dynamic startup environment
• Experience owning a P&L or substantial financial responsibility