At Baxter, we are challenging the norm when it comes to both the car buying process and the employee experience. As a Baxter teammate, you are part of a growing company that strives for an inclusive culture: which is why we need you! We value individuals who:

Make it matter through being a caring team member.
Are authentic and communicate with transparency and kindness.
Welcome differences by seeking, listening, and learning from diverse perspectives.

At Baxter we encourage and support career development, job opportunities across multiple professions, an inclusive culture where everyone is a leader (from entry level up to general management), encouragement to be your authentic self, and an almost obsessive focus on the employee and guest experience. Combine that with market-leading benefits offerings and opportunities across multiple states, and we think you’ll agree that YOU BELONG AT BAXTER!

Your Purpose as a Media Director:

• Oversee Baxter Auto Group’s paid media strategy, ensuring that strategies developed by our outside agency partners are executed at a high level on behalf of our group.
• Hold agency partners accountable by utilizing industry benchmarks and key business performance metrics to inform paid media investments.
• Partner with General Managers and Brand Managers to detect changes in the market to allow further development of our paid media strategy (e.g. seasonality, competitor actions, consumer behavior).
• Develop and present strategic plans to dealership leadership and the executive team.
• Provide marketplace expertise and work with agency partners to recommend optimizations to existing plans.
• Represent a best-in-class command of paid search and all other digital channels and their appropriate role within an integrated media strategy.
• Manipulate large data sets for business insights and work collaboratively with all involved parties in implementing solutions to improve campaign productivity and increase return.
• Maintain the integrity of the marketing data and manage all necessary systems and outside partners to ensure consistency, reliability, and accuracy of reported results.
• Work collaboratively with marketing staff to ensure understanding and adoption of best practices in media performance data analysis.
• Work alongside agency and office teams to understand and monitor paid media billing, inclusive of co-op reimbursement and reconciliation.
• Manage any direct or indirect reports daily activities, as requested; identify resourcing needs as the company develops expanded marketing capabilities.

Key Mindsets and Skillsets:

• Bachelor’s degree in marketing, communications, business administration, or business-related field required with a minimum of 10 years of experience leading and directing media planning activities within an organization required.
• Proficiency with Microsoft Office (Excel, PowerPoint, Word)
• Excellent verbal, written, and data visualization skills
• A team-first perspective and a win-together attitude.
• An innate desire to help others in all ways possible.
• Dedicated to creating meaningful outcomes in everything you do.
• Welcomes difference by seeking, listening, and learning from diverse perspectives.
• Authentically communicates with transparency, empathy, and kindness.
• Forever curious and motivated by a passion for continuous improvement.