Senior Manager
Hospitality

N/A

Senior Manager, Media Strategy & Planning

Hilton
McLean

1 year ago

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This is your chance to be part of a world-class Marketing team at a top global hospitality company! As Senior Manager, Media Strategy & Planning, you will support the Marketing team in driving preference for the Hilton portfolio of brands, increasing customer loyalty, and supporting revenue and commercial goals through an optimized multi-channel media strategy. Reporting to the Director of Media Strategy & Planning, you will lead media strategy for key campaigns, manage our agency of record on planning and execution, and create executive-level storytelling around campaign impact.

What Your Day-to-day Will Be Like

  • You will develop and handle campaign media strategy and foster innovation with new thinking in partnership with Media agency of record and internal partners.
  • You will test emerging media tactics and iterate based on learnings.
  • You will merchandise campaign plans and results to team leaders, demonstrating an understanding of the role media plays within a marketing narrative across the purchase journey.

How You Will Collaborate With Others

  • You will work cross-functionally and cross-regionally with partners to achieve common goals, share takeaways and standard methodologies, and pull projects forward.
  • You will collaborate with team members across Content, Partnerships, Social, and Public Relations teams
  • You will manage the relationship with the media agency of record
  • You will represent Hilton through sales rep community relationships.
  • You will be a leader within the broader team and a mentor to team members.
  • You will manage one (1) direct report.

What Projects You Will Take Ownership Of

  • Manage holistic, multi-channel media planning and strategy for the Hilton portfolio

You Have These Minimum Qualifications

  • Seven (7) years of work experience. Preferably with an advertising or media agency, corporate media role, or in a similar working environment
  • Experience working across all media channels including TV, Video, Audio, Social, Digital, Outdoor, Print, and other non-traditional media
  • Experience leading and delegating to others (agency partners, direct reports, mentoring)
  • 25% travel
  • Hybrid work schedule from McLean, VA or Addison, TX office (3 days per week)

It Would Be Useful If You Have

  • Understanding of the programmatic digital landscape, advanced TV tactics, and how to use audience/data targeting tactics
  • Understanding of the social media landscape
  • Project management experience, managing several projects across critical yet often fluctuating deadlines
  • Active interest in professional development activities to stay current on industry knowledge
Salary
$
110000
-
$
157000
Responsibility
Scope
-
Workplace
-
Functions
Level
N-3
Travel
25%
Date Added
11-06-2024

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