The Senior Manager, Owned Channels is a key contributor to the overall growth and management of the gift card programs across Inspire Brands: Dunkin’, Buffalo Wild Wings, Sonic, Jimmy John’s, Arby’s and Baskin Robbins. This individual provides complete program management for the in-store and online B2C gift card channels, driving profitable sales through marketing, promotions and occasion-based gifting, and ensuring excellence in operations and execution.

• Co-own the overall growth and management of Inspire Brand’s gift card products together with the Director, Consumer Marketing Enterprise Loyalty
• Provide complete program management, strategy and execution of each brand’s year-round in-store gift card program and seasonal promotions, working within each brand’s goals and defined processes and timelines
• Manage strategy and execution of each brand’s year-round online B2C gift card program, focusing on occasion-based, last-minute gifting unique to the digital channel, and leveraging dynamic card design and promotions to drive sales and new guest engagement
• Forecast, analyze, and present promotional performance metrics to include ROI to key stakeholders
• Develop, vet and present gift card promotional ideas to brand leaders in support of brand goals and objectives, utilizing past-performance results and insights
• Champion gift cards with brand marketing teams to ensure promotional marketing support and execution, and drive the awareness and use of gift cards as a profitable marketing tool
• Collaborate with cross-functional teams to ensure a best-in-class in-store year-round gift card merchandising plan
• Partner with Accounting Team on gift card documentation and reconciliation
• Supervise and mentor Manager, Gift Card Operations and Gift Card Channel Manager
• Maintain expertise on the competitive gift card landscape, market trends and customer expectations

EDUCATION QUALIFICATIONS:

• Bachelors/Degree in Business, Marketing or equivalent experience

EXPERIENCE QUALIFICATION:

• Minimum of 5-7 years direct experience in the gift card prepaid services industry
• Proven track record of project management and organizational skills
• Strong knowledge of overall gift card industry, including payment trends, consumer behaviors, and emerging verticals
• Ability to manage multiple budgets with varying processes and complexities

REQUIRED KNOWLEDGE, SKILLS or ABILITIES:

• Robust knowledge of overall gift card industry, including trends, legislation, and emerging verticals
• Demonstrated success in planning innovative and targeted marketing programs and campaigns that generate profitable results
• Proven performer in a cross-functional role that requires continual multi-tasking, pivoting and reprioritizing
• Thrives in a fast-paced, complex environment and successfully navigate within a shared services delivery model
• Excellent interpersonal skills; ability to form relationships and work successfully with business and technical teams, including brand leadership
• Proven track record of delivering initiatives from conception through completion