We are seeking a Senior Manager of Retention Marketing to help AZPV establish foundational retention marketing capabilities and strategies to achieve our growth objectives. Foundational work will include setting up initial drip and SMS campaigns, and establishing a preliminary email marketing calendar that supports the broader marketing strategy.

• Actively partner with the CMO and product manager to provide an insightful assessment of initial needs and opportunities for CRM to support AZPV’s growth goals, ultimately culminating in a client contact strategy
• Contribute to the RFP process and evaluation of a new CRM provider, bringing experience working with various providers and understanding of essential criteria
• Own the client contact strategy and optimize it to maximize show rate, revenue and LTV across all segments
• Create initial trigger email and SMS series that drive ongoing engagement and compliance among prospective and returning clients, and map to an overarching client contract strategy
• Create and oversee a calendar to capture intended email and SMS marketing campaigns.
• Brief all email marketing campaigns and work collaboratively to build, deploy and analyze all email/SMS campaigns & automations
• Establish a test and learn agenda to ensure ongoing learning; create results-based recommendations to optimize trigger series and marketing campaigns.
• Create and maintain automation rules and triggers, personalized workflows, dynamic content sections, nurtures and list segmentation.
• Create and modify HTML email templates using the latest mobile-friendly and responsive design techniques.
• Collaborate with the data analytics team for measuring results and building customer cohorts.
• Maintain weekly and monthly dashboards to monitor, analyze and identify trends in campaign/channel performance.
• Benchmark email campaign performance against key metrics to identify growth areas, share insights and recommend next steps with a cross-functional team.
• Act as the leader among a cross-functional team of creative, social media, digital product and site merchandising to understand and address the pain points in the customer journey.
• Ensure compliance with SPAM and privacy laws.

• Education Level: Bachelor’s Degree
• Job Related/Industry Experience: 7+ years, with significant experience planning and executing CRM solutions including DM, email, SMS and OTM for brands in the retail, service or healthcare categories (agency or brand-side)
• The ideal candidate is business oriented, client experience-obsessed, and adept at using diagnostic metrics to optimize desired outcomes.
• S/he will have participated and/or led the initial creation of a new CRM function.
• S/he will have demonstrated experience applying analytical rigor and creating a well thought out test-and-learn agenda and resulting experiments.
• S/he will have relational marketing database experience, proficiency with CRM principles, customer contact strategies and creating business requirements for system design.
• S/he will be a ‘hands-on’ leader able to shift from visionary/strategic thinker to a tactical expert able to deliver on the strategies developed.
• S/he will have experience collaborating with agency partners and working cross-functionally with internal partners to contribute to a center of excellence in a shared service model.
• This person will have a demonstrated ability to deliver against immediate, near and long term objectives.
• Ideally s/he will have experience with direct mail marketing.