This role will be housed in our Marketing Shared Services group, where we work with our individual business units to execute on their go-to-market strategy and leverage our shared expertise to maximize marketing results. The Marketing Shared Services team supports our business unit partners by managing all creative and branding, website management and design, martech, and marketing analytics.

As Senior Manager of Marketing Operations and Analytics, you will oversee all Marketing technology and systems as well as all reporting and analytics outputs for the department. You will have a senior operations specialist reporting up to you who oversees the majority of our martech and your direct responsibilities will focus primarily on maintaining and improving marketing reporting leveraging Redshift and Tableau.

Operationally, this role serves as the primary liaison between marketing ops and sales ops and a familiarity with salesforce, Calendly, and lead routing management will be a benefit as you will oversee these systems directly.

Data Analytics and Reporting

• Tableau and Redshift Data Warehouse: Manage full reporting for marketing in Tableau and the Marketing database in Redshift.
• Advanced Analytics: Leverage advanced analytics techniques (such as predictive analytics, segmentation, and attribution modeling) to guide marketing strategies and optimize decision-making.
• Performance Measurement: Develop and track metrics for all marketing campaigns and initiatives to evaluate effectiveness, inform strategy, and drive continuous improvement.

Marketing Technology Management

• Oversee Marketing Technology Stack: Manage the marketing technology ecosystem (e.g., CRM, marketing automation platforms, analytics tools, and content management systems) to ensure smooth integration and data flow between tools.
• Ensure Data Accuracy and Integrity: Maintain the accuracy, consistency, and integrity of marketing data across platforms to support reliable reporting and decision-making.
• Drive Change and Innovation: Lead the adoption of new marketing technologies, methodologies, and data-driven strategies to improve performance and stay ahead of industry trends.
• Collaboration with Sales: Work to streamline the handoff of leads between marketing and sales and ensure accurate lead routing and MQL creation in salesforce

Customer Insights and Segmentation

• Customer Segmentation: Lead efforts to define and refine customer segments using behavioral, demographic, and psychographic data, ensuring that marketing efforts are targeted and personalized.
• Customer Behavior Analysis: Use data analytics to identify patterns and trends in customer behavior, providing insights that inform marketing strategies and tactics.

• 5+ years managing Marketing Operations or Analytics in a B2B environment
• Experience with data visualization software and SQL database management
• Experience optimizing salesforce for lead delivery and reporting
• Experience with google ads, GTM, and offline conversion tracking is a plus

This will be a US based position. We offer flexible work arrangements including fully remote, in person or hybrid opportunities. For those looking to work in person, we have physical offices in the following cities:

• Ann Arbor, MI
• Scottsdale, AZ
• Wayne, PA
• Austin, TX